asc_retail_process

EngagementUpdated · Spec 1.2Interactions

element_subtype was added to asc_retail_process

parameters

always required

conditional

use allowed values

Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise

window.dataLayer.push({
  "event": "asc_retail_process",
  "event_owner": "#N/A",
  "page_type": "thank_you",
  "flow_name": "retention",
  "element_title": "Milage",
  "flow_outcome": "download",
  "flow_stage": "10",
  "product_name": "Spin Car",
  "element_subtype": "content",
  "item_payment": "#REF!",
  "item_id": "1G9Z10476844701638",
  "item_number": "TG7659R",
  "item_condition": "cpo",
  "item_year": "2021",
  "item_make": "Ford",
  "item_model": "F-150",
  "item_price": "11030",
  "item_variant": "Lightning",
  "item_color": "Red",
  "item_type": "truck",
  "item_category": "domestic",
  "item_inventory_date": "2020/5/7",
  "item_location": "21799 US Hwy 19 N, Clearwater, FL 33765",
  "Total Parameters": "‹Total Parameters›"
});

Parameters

Parameter	Type	Allowed values	Status
Required5
event_owner	string	free text
page_type	string	27 values
flow_name	string	15 values
element_title	string	free text
flow_outcome	string	18 values
Conditional7
item_id If page_type = item	string	free text	Updated · Spec 1.2
item_number If page_type = item	string	free text	Updated · Spec 1.2
item_condition If page_type = item	string	7 values	Updated · Spec 1.2
item_year If page_type = item	int	free text	Updated · Spec 1.2
item_make If page_type = item	string	free text	Updated · Spec 1.2
item_model If page_type = item	string	free text	Updated · Spec 1.2
Total Parameters 22	—	free text
Optional11
flow_stage	string	free text
product_name	string	free text
element_subtype	string	18 values	New · Spec 1.2
item_payment	string	free text
item_price	int	free text
item_variant	string	free text
item_color	string	free text
item_type	string	free text
item_category	string	free text
item_inventory_date	string	free text
item_location	string	free text