Events
Every event in the ASC standard. Open one to see its parameters, requirements, and allowed values. Showing the Interactions group.
| Event | Category | Parameters | Required | Status | |
|---|---|---|---|---|---|
| asc_cta_interaction Trigger when a customer engages with an explicit or implicit Call To Action, except when that action already falls under one of the existing events below:
asc_menu_interaction, asc_element_configuration, asc_media_interaction, asc_form_engagement asc_comm_engagement
If the engagement was inside a Digital Retailing Tool, use asc_retail_proces in addition to asc_cta_interaction. | Engagement | 26 | 8 required | Updated · Spec 1.2 | |
| asc_element_configuration Trigger when an element is configured or modified by the consumer, this includes, item filters, search boxes, language toggles, and more. Anything where the consumer has made a change that is affecting there viewing experience, inside the same page or tool. | Engagement | 15 | 10 required | ||
| asc_media_interaction element_subtype was added to asc_media_interaction | Engagement | 24 | 7 required | Updated · Spec 1.2 | |
| asc_menu_interaction Trigger when a consumer engages or performs a hover-over menu navigation | Engagement | 8 | 6 required | ||
| asc_retail_process element_subtype was added to asc_retail_process | Engagement | 23 | 5 required | Updated · Spec 1.2 | |
| asc_special_offer Trigger when a pop-up or slide out offer is displayed to the consumer | Engagement | 8 | 3 required |