Parameters

Name of the company/employee associated with event, but not the event owner

ID number of agent, employee, company, phone extension, or session connected with the event, or other call tracking identefier

Number of seconds since the beginning of the communication, until the moment event was fired.

The outcome of the communication

Tracking or listed phone number associated with event. Not the customer phone number

Current status of the communication at time of event

Type of communication that took place

The name of the media, if individually named, like in a gallery (as displayed)

Department associated with the event

The main color of the element associated with the event: button, text, object

Element order starting at 0 and counted left to right, top to bottom

Position of the element as it relates to the page or stand alone modal

Current status of an element associated with event action

A more detailed description of the type of element integrated within the event.

Text visually displayed to the user on a given element, this includes text displayed in an image, accessible via alt text, if alt text is null use Aria label

Name of the data field, adjacent text, or name in code

High level description of the Element type where the event action took place

Value of itemlist filter, search terms, and universal field values. Users sometimes enter PII into search boxes and form fields. Be sure to remove PII from user-entered information before it is sent to Analytics

Any error code given on the page where the event took place.

Type of action that triggered the event

What resulted for the initial action that triggered the event

The name of the company who sends the events into GA4.

element_text value of CTA in a CTA -> form flow which gets "credit" for the form, OR If event action is part of a predicted user flow, flow_name is a user readable name of that flow

If event action resulted in an specific outcome that was part of a flow

A numeric value associated with the flow_name data field branching flows use numaric plus alphebetic. (1a,1b..)

Name of the form provided by the form owner

Category / Type of Form

Industry Category of item associated with event

Standard human readable color of item associated with event

Industry Condition of item associated with event

Unique vehicle identification number, serial number, which is assigned by manufacturer

Date the vehicle was added to the inventory

Identify the physical location of the item AKA: is it on a shared lot, or at the dealership

Industry Make (Brand) of item associated with event

Industry Model of item associated with event

Unique inventory stock number assigned by the dealer

Payment shown, or selected which is associated with the event

MSRP of item associated with event

Number of results returned on the screen from a search query ( Not total results returned from search)

Type of item associated with event, Body Style if vehicle

Variant name of item associated with event, Trim if vehicle

Year of item that is associated with event was manufactured, Year marketed if vehicle

The destination URL if event action results in a new page render

Type of media interacted with

Name of major layout, example gridview or item list

Name of the template used to render the page, with or without version name

Type of page event took place on.

Name of the background process.

Type of Background process not triggered by a customer enagement

Name of the product that is displaying the offer, rendering a widget, or is a separate marketable tool

Name of the promotional offer that was displayed to consumer

Unique number assigned to the lead by the platform provider