Events

element_subtype and flow_name was added to asc_click_to_call

element_subtype and flow_name was added to asc_comm_engagement

element_subtype and flow_name was added to asc_comm_submission

Trigger when a customer engages with an explicit or implicit Call To Action, except when that action already falls under one of the existing events below: asc_menu_interaction, asc_element_configuration, asc_media_interaction, asc_form_engagement asc_comm_engagement If the engagement was inside a Digital Retailing Tool, use asc_retail_proces in addition to asc_cta_interaction.

Trigger when an element is configured or modified by the consumer, this includes, item filters, search boxes, language toggles, and more. Anything where the consumer has made a change that is affecting there viewing experience, inside the same page or tool.

element_subtype and flow_name was added to asc_form_engagement

element_subtype and flow_name was added to asc_form_submission

In addition to asc_pageview - trigger when a consumer viewed a new page with a page_type = item ( i.e. VDP)

In addition to asc_pageview - trigger when a consumer viewed a new page with a page_type = item ist (i.e. SRP/VRP pageviews)

element_subtype was added to asc_media_interaction

Trigger when a consumer engages or performs a hover-over menu navigation

add "page_layout" and "page_template_style" when available page_layout = major layout name, example gridview or item list page_tempate = Name of the template used to render the page, with or without version name

element_subtype was added to asc_retail_process

Trigger when a pop-up or slide out offer is displayed to the consumer

Optional event added to cover all events that take place without the customer's express engagement, such as tracking a products element load sequence, from auto fills, script errors, or any other background process. Key parameter added is process_type which will group these background processes

element_subtype and flow_name was added to asc_video_call_engagement

element_subtype and flow_name was added to asc_video_call_submission

Trigger during, or directly following a voice call for each comm_status and comm_outcome milestone (i.e. connected, dropped, spam, voice mail)

Trigger during, or directly following a voice call which has reached a 120 second duration

Trigger during, or directly following a voice call which has reached a 60 second duration

In addition to asc_video_submission - trigger when a completed video call is made and the call vendor determines a monetary transaction was made over the phone (i.e. parts)

Trigger after a completed voice call is made (this always happens, regardless if ONE of the following events are fired)