Events
Every event in the ASC standard. Open one to see its parameters, requirements, and allowed values.
| Event | Category | Parameters | Required | Status | |
|---|---|---|---|---|---|
| asc_click_to_call element_subtype and flow_name was added to asc_click_to_call | Engagement | 23 | 5 required | Updated · Spec 1.2 | |
| asc_comm_engagement element_subtype and flow_name was added to asc_comm_engagement | Engagement | 24 | 5 required | Updated · Spec 1.2 | |
| asc_cta_interaction Trigger when a customer engages with an explicit or implicit Call To Action, except when that action already falls under one of the existing events below:
asc_menu_interaction, asc_element_configuration, asc_media_interaction, asc_form_engagement asc_comm_engagement
If the engagement was inside a Digital Retailing Tool, use asc_retail_proces in addition to asc_cta_interaction. | Engagement | 26 | 8 required | Updated · Spec 1.2 | |
| asc_element_configuration Trigger when an element is configured or modified by the consumer, this includes, item filters, search boxes, language toggles, and more. Anything where the consumer has made a change that is affecting there viewing experience, inside the same page or tool. | Engagement | 15 | 10 required | ||
| asc_form_engagement element_subtype and flow_name was added to asc_form_engagement | Engagement | 24 | 8 required | Updated · Spec 1.2 | |
| asc_item_pageview In addition to asc_pageview - trigger when a consumer viewed a new page with a page_type = item ( i.e. VDP) | Derivative Engagement | 19 | 9 required | Updated · Spec 1.2 | |
| asc_itemlist_pageview In addition to asc_pageview - trigger when a consumer viewed a new page with a page_type = item ist (i.e. SRP/VRP pageviews) | Derivative Engagement | 19 | 4 required | Updated · Spec 1.2 | |
| asc_media_interaction element_subtype was added to asc_media_interaction | Engagement | 24 | 7 required | Updated · Spec 1.2 | |
| asc_menu_interaction Trigger when a consumer engages or performs a hover-over menu navigation | Engagement | 8 | 6 required | ||
| asc_pageview add "page_layout" and "page_template_style" when available
page_layout = major layout name, example gridview or item list
page_tempate = Name of the template used to render the page, with or without version name | Engagement | 20 | 3 required | Updated · Spec 1.2 | |
| asc_retail_process element_subtype was added to asc_retail_process | Engagement | 23 | 5 required | Updated · Spec 1.2 | |
| asc_special_offer Trigger when a pop-up or slide out offer is displayed to the consumer | Engagement | 8 | 3 required | ||
| asc_system_process Optional event added to cover all events that take place without the customer's express engagement, such as tracking a products element load sequence, from auto fills, script errors, or any other background process. Key parameter added is process_type which will group these background processes | Engagement | 21 | 3 required | New · Spec 1.2 | |
| asc_video_call_engagement element_subtype and flow_name was added to asc_video_call_engagement | Engagement | 24 | 5 required | Updated · Spec 1.2 | |
| asc_voice_engagement Trigger during, or directly following a voice call for each comm_status and comm_outcome milestone (i.e. connected, dropped, spam, voice mail) | Engagement | 24 | 5 required | ||
| asc_voice_engagement_120 Trigger during, or directly following a voice call which has reached a 120 second duration | Derivative Engagement | 24 | 5 required | ||
| asc_voice_engagement_30 | Engagement | 24 | 5 required | ||
| asc_voice_engagement_60 Trigger during, or directly following a voice call which has reached a 60 second duration | Derivative Engagement | 24 | 5 required |