asc_media_interaction
element_subtype was added to asc_media_interaction
24
parameters
7
always required
7
conditional
7
use allowed values
Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise
window.dataLayer.push({
"event": "asc_media_interaction",
"event_owner": "#N/A",
"page_type": "showroom",
"event_action": "hover",
"event_action_result": "stop",
"element_order": "4",
"affiliation": "jd_power",
"media_type": "map",
"link_url": "https://www.google.com/newcar",
"creative_name": "Ford Lightning Video",
"product_name": "Spin Car",
"element_subtype": "hamburger_menu",
"flow_name": "compare",
"item_id": "1G9K85790697744665",
"item_number": "JM2815K",
"item_condition": "used",
"item_year": "2021",
"item_make": "Ford",
"item_model": "F-150",
"item_price": "10030",
"item_variant": "Lightning",
"item_color": "Red",
"item_type": "truck",
"item_category": "domestic",
"Total Parameters": "‹Total Parameters›"
});Parameters
| Parameter | Type | Allowed values | Status | |
|---|---|---|---|---|
| Required7 | ||||
| event_owner | string | free text | ||
| page_type | string | 27 values | ||
| event_action | string | 10 values | ||
| event_action_result | string | 27 values | ||
| element_order | int | free text | New · Spec 1.2 | |
| media_type | string | 9 values | ||
| link_url | string | free text | ||
| Conditional7 | ||||
| item_id If page_type = item | string | free text | Updated · Spec 1.2 | |
| item_number If page_type = item | string | free text | Updated · Spec 1.2 | |
| item_condition If page_type = item | string | 7 values | Updated · Spec 1.2 | |
| item_year If page_type = item | int | free text | Updated · Spec 1.2 | |
| item_make If page_type = item | string | free text | Updated · Spec 1.2 | |
| item_model If page_type = item | string | free text | Updated · Spec 1.2 | |
| Total Parameters 22 | — | free text | ||
| Optional10 | ||||
| affiliation | string | free text | ||
| creative_name | string | free text | ||
| product_name | string | free text | ||
| element_subtype | string | 18 values | New · Spec 1.2 | |
| flow_name | string | 15 values | New · Spec 1.2 | |
| item_price | int | free text | ||
| item_variant | string | free text | ||
| item_color | string | free text | ||
| item_type | string | free text | ||
| item_category | string | free text | ||