asc_cta_interaction

EngagementUpdated · Spec 1.2Interactions

Trigger when a customer engages with an explicit or implicit Call To Action, except when that action already falls under one of the existing events below: asc_menu_interaction, asc_element_configuration, asc_media_interaction, asc_form_engagement asc_comm_engagement If the engagement was inside a Digital Retailing Tool, use asc_retail_proces in addition to asc_cta_interaction.

parameters

always required

conditional

use allowed values

Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise

window.dataLayer.push({
  "event": "asc_cta_interaction",
  "event_owner": "#N/A",
  "page_type": "itemlist",
  "element_text": "Get Price",
  "element_color": "#CC3914",
  "element_order": "9",
  "element_type": "item_details",
  "element_subtype": "nav_icon",
  "event_action": "view",
  "event_action_result": "decrease",
  "link_url": "https://www.google.com/newcar",
  "product_name": "Spin Car",
  "affiliation": "jd_power",
  "item_id": "1G9U19779599754952",
  "item_number": "AM9429N",
  "item_condition": "dealer_cpo",
  "item_year": "2021",
  "item_make": "Ford",
  "item_model": "F-150",
  "item_price": "32010",
  "item_variant": "Lightning",
  "item_color": "Red",
  "item_type": "truck",
  "item_category": "domestic",
  "item_inventory_date": "2019/2/23",
  "item_location": "21799 US Hwy 19 N, Clearwater, FL 33765",
  "Total Parameters": "‹Total Parameters›"
});

Parameters

Parameter	Type	Allowed values	Status
Required8
event_owner	string	free text
page_type	string	27 values
element_text	string	free text
element_type	string	18 values
element_subtype	string	18 values
event_action	string	10 values
event_action_result	string	27 values
link_url	string	free text
Conditional7
item_id If page_type = item	string	free text	Updated · Spec 1.2
item_number If page_type = item	string	free text	Updated · Spec 1.2
item_condition If page_type = item	string	7 values	Updated · Spec 1.2
item_year If page_type = item	int	free text	Updated · Spec 1.2
item_make If page_type = item	string	free text	Updated · Spec 1.2
item_model If page_type = item	string	free text	Updated · Spec 1.2
Total Parameters 25	—	free text
Optional11
element_color	string	free text
element_order	int	free text
product_name	string	free text
affiliation	string	free text
item_price	int	free text
item_variant	string	free text
item_color	string	free text
item_type	string	free text
item_category	string	free text
item_inventory_date	string	free text
item_location	string	free text