asc_voice_engagement

EngagementVoice & calls

Trigger during, or directly following a voice call for each comm_status and comm_outcome milestone (i.e. connected, dropped, spam, voice mail)

parameters

always required

conditional

use allowed values

Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise

window.dataLayer.push({
  "event": "asc_voice_engagement",
  "event_owner": "#N/A",
  "page_type": "directions",
  "department": "credit",
  "affiliation_id": "139HV",
  "comm_type": "voice",
  "comm_phone_number": "+441215442512",
  "comm_duration_seconds": "67",
  "comm_status": "timeout",
  "comm_outcome": "opportunity",
  "product_name": "Spin Car",
  "item_id": "1G9L91090380907252",
  "item_number": "QL2929Q",
  "item_condition": "cpo",
  "item_year": "2021",
  "item_make": "Ford",
  "item_model": "F-150",
  "item_price": "13070",
  "item_variant": "Lightning",
  "item_color": "Red",
  "item_type": "truck",
  "item_category": "domestic",
  "item_inventory_date": "2021/12/7",
  "item_location": "21799 US Hwy 19 N, Clearwater, FL 33765",
  "Total Parameters": "‹Total Parameters›"
});

Parameters

Parameter	Type	Allowed values
Required5
event_owner	string	free text
comm_type	string	6 values
comm_phone_number	string	free text
comm_duration_seconds	int	free text
comm_status	string	25 values
Conditional1
Total Parameters 23	—	free text
Optional18
page_type	string	27 values
department	string	14 values
affiliation_id	string	free text
comm_outcome	string	8 values
product_name	string	free text
item_id	string	free text
item_number	string	free text
item_condition	string	7 values
item_year	int	free text
item_make	string	free text
item_model	string	free text
item_price	int	free text
item_variant	string	free text
item_color	string	free text
item_type	string	free text
item_category	string	free text
item_inventory_date	string	free text
item_location	string	free text