asc_click_to_call

EngagementUpdated · Spec 1.2Voice & calls

element_subtype and flow_name was added to asc_click_to_call

parameters

always required

conditional

use allowed values

Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise

window.dataLayer.push({
  "event": "asc_click_to_call",
  "event_owner": "#N/A",
  "page_type": "home",
  "comm_phone_number": "+441141454292",
  "department": "sales",
  "affiliation": "jd_power",
  "product_name": "Spin Car",
  "comm_type": "chat",
  "element_type": "header",
  "flow_name": "compare",
  "item_id": "1G9P22874137806819",
  "item_number": "IO4922Q",
  "item_condition": "new",
  "item_year": "2021",
  "item_make": "Ford",
  "item_model": "F-150",
  "item_price": "16200",
  "item_variant": "Lightning",
  "item_color": "Red",
  "item_type": "truck",
  "item_category": "domestic",
  "item_inventory_date": "2019/7/22",
  "item_location": "21799 US Hwy 19 N, Clearwater, FL 33765",
  "Total Parameters": "‹Total Parameters›"
});

Parameters

Parameter	Type	Allowed values	Status
Required5
event_owner	string	free text
page_type	string	27 values
comm_phone_number	string	free text
department	string	14 values
comm_type	string	6 values	New · Spec 1.2
Conditional7
item_id If page_type = item	string	free text	Updated · Spec 1.2
item_number If page_type = item	string	free text	Updated · Spec 1.2
item_condition If page_type = item	string	7 values	Updated · Spec 1.2
item_year If page_type = item	int	free text	Updated · Spec 1.2
item_make If page_type = item	string	free text	Updated · Spec 1.2
item_model If page_type = item	string	free text	Updated · Spec 1.2
Total Parameters 22	—	free text
Optional11
affiliation	string	free text
product_name	string	free text
element_type	string	18 values	New · Spec 1.2
flow_name	string	15 values	New · Spec 1.2
item_price	int	free text
item_variant	string	free text
item_color	string	free text
item_type	string	free text
item_category	string	free text
item_inventory_date	string	free text
item_location	string	free text