asc_pageview

EngagementUpdated · Spec 1.2Page views

add "page_layout" and "page_template_style" when available page_layout = major layout name, example gridview or item list page_tempate = Name of the template used to render the page, with or without version name

parameters

always required

conditional

use allowed values

Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise

window.dataLayer.push({
  "event": "asc_pageview",
  "event_owner": "#N/A",
  "page_type": "showroom",
  "error_code": "508",
  "product_name": "Spin Car",
  "page_layout": "gridview",
  "page_template_style": "srpv3.2",
  "item_id": "1G9O25366900665124",
  "item_number": "XI5870W",
  "item_condition": "cpo",
  "item_year": "2021",
  "item_make": "Ford",
  "item_model": "F-150",
  "item_price": "20830",
  "item_variant": "Lightning",
  "item_color": "Red",
  "item_type": "truck",
  "item_category": "domestic",
  "item_inventory_date": "2020/5/23",
  "item_location": "21799 US Hwy 19 N, Clearwater, FL 33765",
  "Total Parameters": "‹Total Parameters›"
});

Parameters

Parameter	Type	Allowed values	Status
Required3
event_owner	string	free text
page_type	string	27 values
error_code	int	free text
Conditional7
item_id If page_type = item	string	free text	Updated · Spec 1.2
item_number If page_type = item	string	free text	Updated · Spec 1.2
item_condition If page_type = item	string	7 values	Updated · Spec 1.2
item_year If page_type = item	int	free text	Updated · Spec 1.2
item_make If page_type = item	string	free text	Updated · Spec 1.2
item_model If page_type = item	string	free text	Updated · Spec 1.2
Total Parameters 19	—	free text
Optional10
product_name	string	free text
page_layout	string	free text	New · Spec 1.2
page_template_style	string	free text	New · Spec 1.2
item_price	int	free text
item_variant	string	free text
item_color	string	free text
item_type	string	free text
item_category	string	free text
item_inventory_date	string	free text
item_location	string	free text