asc_item_pageview

Derivative EngagementUpdated · Spec 1.2Page views

In addition to asc_pageview - trigger when a consumer viewed a new page with a page_type = item ( i.e. VDP)

parameters

always required

conditional

use allowed values

Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise

window.dataLayer.push({
  "event": "asc_item_pageview",
  "event_owner": "#N/A",
  "page_type": "home",
  "error_code": "419",
  "product_name": "Spin Car",
  "item_id": "1G9P22874137806819",
  "item_number": "IO4922Q",
  "item_condition": "new",
  "item_year": "2021",
  "item_make": "Ford",
  "item_model": "F-150",
  "item_price": "16200",
  "item_variant": "Lightning",
  "item_color": "Red",
  "item_type": "truck",
  "item_category": "domestic",
  "item_inventory_date": "2019/7/22",
  "item_location": "21799 US Hwy 19 N, Clearwater, FL 33765",
  "item_results": "20",
  "Total Parameters": "‹Total Parameters›"
});

Parameters

Parameter	Type	Allowed values	Status
Required9
event_owner	string	free text
page_type	string	27 values
error_code	int	free text
item_id	string	free text	Updated · Spec 1.2
item_number	string	free text	Updated · Spec 1.2
item_condition	string	7 values	Updated · Spec 1.2
item_year	int	free text	Updated · Spec 1.2
item_make	string	free text	Updated · Spec 1.2
item_model	string	free text	Updated · Spec 1.2
Conditional1
Total Parameters 18	—	free text
Optional9
product_name	string	free text
item_price	int	free text
item_variant	string	free text
item_color	string	free text
item_type	string	free text
item_category	string	free text
item_inventory_date	string	free text
item_location	string	free text
item_results	int	free text