asc_form_engagement

EngagementUpdated · Spec 1.2Forms

element_subtype and flow_name was added to asc_form_engagement

parameters

always required

conditional

use allowed values

Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise

window.dataLayer.push({
  "event": "asc_form_engagement",
  "event_owner": "#N/A",
  "page_type": "blog",
  "comm_type": "sms",
  "comm_status": "inject",
  "element_text": "first_name",
  "department": "accessories",
  "form_name": "Website Mobile - Confirm Availability Used",
  "form_type": "purchase",
  "product_name": "Spin Car",
  "element_subtype": "sidebar_menu",
  "flow_name": "appointment",
  "item_id": "1G9G95076732673315",
  "item_number": "ZL4062W",
  "item_condition": "oem_cpo",
  "item_year": "2021",
  "item_make": "Ford",
  "item_model": "F-150",
  "item_price": "14060",
  "item_variant": "Lightning",
  "item_color": "Red",
  "item_type": "truck",
  "item_category": "domestic",
  "item_inventory_date": "2020/3/17",
  "Total Parameters": "‹Total Parameters›"
});

Parameters

Parameter	Type	Allowed values	Status
Required8
event_owner	string	free text
page_type	string	27 values
comm_type	string	6 values
comm_status	string	25 values
element_text	string	free text
department	string	14 values
form_name	string	free text
form_type	string	21 values
Conditional7
item_id If page_type = item	string	free text	Updated · Spec 1.2
item_number If page_type = item	string	free text	Updated · Spec 1.2
item_condition If page_type = item	string	7 values	Updated · Spec 1.2
item_year If page_type = item	int	free text	Updated · Spec 1.2
item_make If page_type = item	string	free text	Updated · Spec 1.2
item_model If page_type = item	string	free text	Updated · Spec 1.2
Total Parameters 23	—	free text
Optional9
product_name	string	free text
element_subtype	string	18 values	New · Spec 1.2
flow_name	string	15 values	New · Spec 1.2
item_price	int	free text
item_variant	string	free text
item_color	string	free text
item_type	string	free text
item_category	string	free text
item_inventory_date	string	free text