asc_comm_engagement

EngagementUpdated · Spec 1.2Chat & messaging

element_subtype and flow_name was added to asc_comm_engagement

parameters

always required

conditional

use allowed values

Example dataLayer payloadreal values where the spec has them · ‹placeholders› otherwise

window.dataLayer.push({
  "event": "asc_comm_engagement",
  "event_owner": "#N/A",
  "page_type": "thank_you",
  "comm_type": "voice",
  "affiliation": "jd_power",
  "element_position": "top_center",
  "department": "unknown",
  "affiliation_id": "755AW",
  "comm_status": "appt_booked",
  "product_name": "Spin Car",
  "element_subtype": "input_field",
  "flow_name": "soft_pull",
  "item_id": "1G9G13076817857753",
  "item_number": "NA7840Y",
  "item_condition": "dealer_cpo",
  "item_year": "2021",
  "item_make": "Ford",
  "item_model": "F-150",
  "item_price": "23770",
  "item_variant": "Lightning",
  "item_color": "Red",
  "item_type": "truck",
  "item_category": "domestic",
  "item_inventory_date": "2021/3/12",
  "Total Parameters": "‹Total Parameters›"
});

Parameters

Parameter	Type	Allowed values	Status
Required5
event_owner	string	free text
page_type	string	27 values
comm_type	string	6 values
department	string	14 values
comm_status	string	25 values
Conditional7
item_id If page_type = item	string	free text	Updated · Spec 1.2
item_number If page_type = item	string	free text	Updated · Spec 1.2
item_condition If page_type = item	string	7 values	Updated · Spec 1.2
item_year If page_type = item	int	free text	Updated · Spec 1.2
item_make If page_type = item	string	free text	Updated · Spec 1.2
item_model If page_type = item	string	free text	Updated · Spec 1.2
Total Parameters 23	—	free text
Optional12
affiliation	string	free text
element_position	string	12 values
affiliation_id	string	free text
product_name	string	free text
element_subtype	string	18 values	New · Spec 1.2
flow_name	string	15 values	New · Spec 1.2
item_price	int	free text
item_variant	string	free text
item_color	string	free text
item_type	string	free text
item_category	string	free text
item_inventory_date	string	free text