media_type
Type of media interacted with
At a glance
Allowed values · 9
The only accepted values this parameter can take.
360_platformUse this value when the media has a 360 visualization, but is not video, VR, or AR
galleryUse this value when the media is an interactive gallery of more than 1 sub media type.
imageUse this value when the media is a static or animated image, such as a GIF. This can be a subset of other media types, use where appropriate,
mapUse this value when the media is a map.
offer
sliderUse this value when the media is a sliding gallery, this is a subset of gallery, and should be used where applicable.
thumbnailWhen image expands into larger format
videoUse this value when the media is a playable video, GIF and other animated images that do not have controls, would not be considered video. This can be a subset of other media types, use where appropriate.
vrUse this value when the media is VR (virtual reality), or opens an iframed VR(virtual reality) /AR (augmented reality experience.
Used on 1 event
| Event | Category | Status | |
|---|---|---|---|
| Required on 1 event | |||
| asc_media_interaction | Engagement | Updated · Spec 1.2 | |