Parameters/item_category
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item_category

stringMapped · 6 valuesUsed on 20 events

Industry Category of item associated with event

Suggested Values
At a glance
Value type
string
Formatting
lower case, spaces replaced by _
Fallback value
unknown
Example
domestic
Allowed values · 6
The only accepted values this parameter can take.
accessoriesdomesticeconomyforeignluxuryunknown
Used on 20 events
EventCategoryStatus
Optional on 20 events
asc_click_to_callEngagementUpdated · Spec 1.2
asc_comm_engagementEngagementUpdated · Spec 1.2
asc_comm_submissionConversionUpdated · Spec 1.2
asc_cta_interactionEngagementUpdated · Spec 1.2
asc_form_engagementEngagementUpdated · Spec 1.2
asc_form_submissionConversionUpdated · Spec 1.2
asc_item_pageviewDerivative EngagementUpdated · Spec 1.2
asc_itemlist_pageviewDerivative EngagementUpdated · Spec 1.2
asc_media_interactionEngagementUpdated · Spec 1.2
asc_pageviewEngagementUpdated · Spec 1.2
asc_retail_processEngagementUpdated · Spec 1.2
asc_system_processEngagementNew · Spec 1.2
asc_video_call_engagementEngagementUpdated · Spec 1.2
asc_video_call_submissionConversionUpdated · Spec 1.2
asc_voice_engagementEngagement
asc_voice_engagement_120Derivative Engagement
asc_voice_engagement_30Engagement
asc_voice_engagement_60Derivative Engagement
asc_voice_saleDerivative Conversion
asc_voice_submissionConversion