form_type
Category / Type of Form
At a glance
Allowed values · 21
The only accepted values this parameter can take.
accessoriesAny form where the user is requesting information about, pricing for, or ordering vehicle accessories, add-ons, upgrades, or customization items that enhance appearance, convenience, protection, storage, performance, or personalization. This includes items such as floor mats, cargo trays, roof racks, tonneau covers, running boards, spoilers, seat covers, splash guards, bike racks, trim packages, or lifestyle accessories.
alertAny form where the user is wanting to get an alert of update on an item.
bodyshopDNU
consumer_contactAny form where the user is wanting to contact the dealer for additional sales information, or re-contact. Note this is normally the default sales contact us form type.
customAny custom form added over the base form a product has. Example, custom Design pages.
downloadAny form where the user’s goal is to download a digital brochure
ev_appointmentnewAny form where the user is wanting to setup an appointment for the express purpose of EV Sales
finance/creditAny soft or hard credit pull, or if the user is requesting finance or lease information.
human_resourcesAny form where the user is applying for a job, or similar request.
offerAny form where the user is wanting to go to get an offer / coupon and must fill out a form to get it.
partsAny form where the user is requesting information about, pricing for, or ordering replacement, repair, maintenance, or OEM/aftermarket vehicle parts. This includes parts needed to fix, service, or replace an existing vehicle component, such as brake pads, batteries, filters, tires, wipers, belts, sensors, body panels, or engine components.
pre-orderAny form where the user is pre-ordering an item.
purchaseAny form where the user has commitment to purchase an item.
quoteAny form where the user is wanting to get an item or service price quote.
recallAny form where the user is requesting recall information, that is NOT an appointment to get a recall addressed.
researchAny form where the user’s intent is known to be research on an item or service.
service_appointmentAny form where the user is wanting to setup an appointment for the express purpose of servicing an item.
shipmentAny form where the user’s goal is to give address information for a physical item to be delivered to them.
surveysAny form where the user is getting result or access to a survey.
tradeAny form where the user is getting trade value information or contacting the dealer about a trade they would like to conduct.
unknownnewWhen no form_type can be determined, used this value.
Used on 2 events
| Event | Category | Status | |
|---|---|---|---|
| Required on 2 events | |||
| asc_form_engagement | Engagement | Updated · Spec 1.2 | |
| asc_form_submission | Conversion | Updated · Spec 1.2 | |