flow_name

stringMapped · 15 valuesUsed on 9 events

element_text value of CTA in a CTA -> form flow which gets "credit" for the form, OR If event action is part of a predicted user flow, flow_name is a user readable name of that flow

NEW Values

At a glance

Value type

string

Formatting

lower case, spaces replaced by _

Fallback value

—

Example

retention

Allowed values · 15

The only accepted values this parameter can take.

appointmentWhen the user is engaging in activities that focus on the goal of obtaining an appointment, use this value.

compareWhen the user is engaging in activities that focus on the goal of comparing items or vehicles, use this value.

credit_appWhen the user is engaging in activities that focus on the goal of filling out a credit application, use this value.

deliveryWhen the user is engaging in activities that focus on the goal of scheduling a delivery of modifying an existing delivery of an item, use this value.

ecommerceWhen the user is engaging in activities that focus on the goal of completing or assisting with an online sale, use this value.

ev_battery_healthnewWhen the user is engaging in activities that focus on EV battery health input / disclamers

ev_charging_setupnewWhen the user is engaging in activities that focus on configuring chargers and plug in optoins of an EV

financingWhen the user is engaging in activities that focus on the goal of obtaining financing information, or providing financing services, use this value.

leaseWhen the user is engaging in activities that focus on the goal of getting lease information, or preforming lease updates, renewals, or sign ups, use this value.

payment_calculatorWhen the user engages with a payment calculation tool, use this value

retentionWhen the user is engaging in activities that focus on the goal is to retain the user to the site, tool or widget, use this value.

soft_pull

test_driveWhen the user sets up a test drive in the tool, use this value

tradeWhen the user is engaging in activities that focus on the goal of obtaining a trade in offer, value, or to fully complete the trade in process, use this value.

upload_dataWhen the user is engaging in activities that focus on the goal getting the user to upload their own data, such as there application, or resume, use this value.

Used on 9 events

Event	Category	Status
Required on 1 event
asc_retail_process	Engagement	Updated · Spec 1.2
Optional on 8 events
asc_click_to_call	Engagement	Updated · Spec 1.2
asc_comm_engagement	Engagement	Updated · Spec 1.2
asc_comm_submission	Conversion	Updated · Spec 1.2
asc_form_engagement	Engagement	Updated · Spec 1.2
asc_form_submission	Conversion	Updated · Spec 1.2
asc_media_interaction	Engagement	Updated · Spec 1.2
asc_video_call_engagement	Engagement	Updated · Spec 1.2
asc_video_call_submission	Conversion	Updated · Spec 1.2