event_action_result
What resulted for the initial action that triggered the event
At a glance
Allowed values · 27
The only accepted values this parameter can take.
calcUse this value when the event triggers a page or tool refreshes or appends new information to the same page or tool
checkUse this value when the event triggers an element to become active, checked or toggled on.
clearUse this value when the event triggers an element, field, or filter to be cleared or reset.
closeUse this value when the event triggers a user to stop a given task or flow, but remain within the page or tool.
completeUse this value when the event triggers the closing, exiting, or finishing of a task that is considered to be a positive action.
decreaseUse this value when the event triggers a decrease in size, proportion, or reduction in a counter. This can also be used for minimization or reduction of media.
dropdownUse this value when the event triggers a dropdown element to appear, or become accessible to a user.
errorUse this value when the event triggers a page, tool, or widget level error that is high enough to report. Note this is to be used when the error is evident to the user, example they tried to enter the wrong phone format, or they missed an input field.
exitUse this value when the event triggers the user to leaves the page, task, or flow, and does not remain within the same page or tool.
form
increaseUse this value when the event triggers a increase in size, proportion, or increment counter. This can also be used for enlargement of media.
next_stepUse this value when the event triggers on in a decicated flow with set steps ( next button)
noneUse this value when no other value can be determined (fallback)
openUse this value when the event triggers a page, widget, or tool, to change within the same browser tab and domain
playUse this value when the event triggers media to begin to play, if the Media is VR (virtual reality), use vr_play instead.
popupUse this value when the event triggers an element to popup inside the page, or on its own window.
previous_stepnewUse this value when the event triggers a step the user was previously on in a decicated flow ( back button)
redirectUse this value when the event triggers a user to opens a page into a new browser tab, new domain, or the user otherwise leaves the main domain
restartUse this value when the event triggers media to restart.
searchUse this value when the event triggers a page or tool initials a search,this is a more detailed description of calc or open, so this should supersede their use.
shownUse this value when the event triggers a visual only
slideoutUse this value when the event triggers an element to slide out from any direction on the page or tool, usually this has an animation to it.
spinUse this value when the event triggers media to rotate or spin, displaying additional images.
startUse this value when the event triggers a process to begin other then media or vr play event.
stopUse this value when the event triggers an ongoing action,task, or process to stop.
uncheckUse this value when the event triggers an element to become in-active, un-checked or toggled off.
vr_playUse this value when the event triggers VR (virtual reality) media to play.
Used on 3 events
| Event | Category | Status | |
|---|---|---|---|
| Required on 3 events | |||
| asc_cta_interaction | Engagement | Updated · Spec 1.2 | |
| asc_element_configuration | Engagement | ||
| asc_media_interaction | Engagement | Updated · Spec 1.2 | |