event_action
Type of action that triggered the event
At a glance
Allowed values · 10
The only accepted values this parameter can take.
clickWhen the event is triggered by a mouse click, or a finger press, use this value.
field_inputWhen the event is triggered by a user inputting values into a field, use this value. Note in almost all events, this trigger is held until the user does another action, and is not triggered on every keystroke.
hoverWhen the event is triggered by a mouse hover, or a when a user tabs to an element and triggers the event without hitting a confirmation key, use this value.
keystrokeWhen the event is triggered by a users keystroke, use this value. Note this should not be used for input fields, but rather for a user using tab, esc, or enter to navigate, opposed to a finger or mouse.
scrollWhen the event is triggered by a mouse scroll including omni-scroll, use this value.
swipe_downWhen the event is triggered by a mouse click hold down move, release, or a finger swipe down, use this value.
swipe_leftWhen the event is triggered by a mouse click hold left move, release, or a finger swipe left, use this value.
swipe_rightWhen the event is triggered by a mouse click hold right move, release, or a finger swipe right, use this value.
swipe_upWhen the event is triggered by a mouse click hold up move, release, or a finger swipe up, use this value.
viewWhen the event is triggered by simply viewing a page, content, or element, use this value.
Used on 4 events
| Event | Category | Status | |
|---|---|---|---|
| Required on 4 events | |||
| asc_cta_interaction | Engagement | Updated · Spec 1.2 | |
| asc_element_configuration | Engagement | ||
| asc_media_interaction | Engagement | Updated · Spec 1.2 | |
| asc_menu_interaction | Engagement | ||