element_type
High level description of the Element type where the event action took place
At a glance
Allowed values · 18
The only accepted values this parameter can take.
accessibility_toolUse when the main element is a tool that enables users with disabilities to more easily navigate the web experience.
bannerUse when the main element is dedicated location for media, usually in the form of an elongated rectangle and used for offers, promotions, and other marketing.
bodyUse when the element is the main content body of the page
chat_toolUse when the main element is a tool that enables two way text communications from within, or on top of the webpage.
digital_retailing_toolUse when the main element is a tool that automates all or some of the item buying process.
footerUse when the main element is the bottom part of the webpage.
formUse when the main element is a form which gathered a user's details.
galleryUse when the main element enables media to be viewed in a gallery.
headerUse when the main element is the upper (top) part of the webpage.
item_detailsUse when the main element is a content block dedicated to a single item or vehicle.
mapUse when the main element is a map.
menuUse when the element is the menu
paginationUse when the element is a division of content, product list, or entries into successive pages on the website.
popupUse when the main element appears above the rest of the webpage.
scheduling_toolUse when the main element is a tool that allows the user to schedule an appointment for a service offered.
search_toolUse when the main element is a tool that facilitates the user in a search query of items, resources, or pages.
trade_toolUse when the main element is a tool that facilitates the trade evaluation, estimation, or even the selling of a users own item/ vehicle.
videoUse when the main element is a video player, that is not part of a banner, gallery, or other elements.
Used on 5 events
| Event | Category | Status | |
|---|---|---|---|
| Required on 3 events | |||
| asc_cta_interaction | Engagement | Updated · Spec 1.2 | |
| asc_element_configuration | Engagement | ||
| asc_menu_interaction | Engagement | ||
| Optional on 2 events | |||
| asc_click_to_call | Engagement | Updated · Spec 1.2 | |
| asc_system_process | Engagement | New · Spec 1.2 | |