element_subtype
A more detailed description of the type of element integrated within the event.
At a glance
Allowed values · 18
The only accepted values this parameter can take.
contentWhen the element is a part, or the whole content body, usually text, use this value.
cta_buttonWhen the element is in a button UI, and contains a hard call to action, use this value.
cta_iconWhen the element is an icon, and contains a hard call to action, use this value.
dropdownWhen the element is, or will trigger a dropdown UI to become visible to the user, use this value.
hamburger_menuWhen the element is a menu and the icon makes a hamburger shape " ☰ " , use this value.
hero_imageWhen the element is the large attention grabing image that appears near the top of the webpage, use this value
hyperlinkWhen the element contains a hyperlink, and is not part of a nav or cta icon, tab, or button, use this value.
imageWhen the element is an image, and is not a Call to action, certification, or button, use this value.
inline_menuWhen the element is a menu and is on a single line, typically with drop down selections, use this value.
input_fieldWhen the element is an input field that the user can interact with, use this value.
kebab_menuWhen the element is a menu and the icon make a kebab shape , also called a 3 dot menu, "︙" , use this value.
mega_menuWhen the element is a menu and displays options in a two-dimensional dropdown layout, use this value.
nav_buttonWhen the element is in a button UI, but does not contain a call to action, use this value.
nav_iconWhen the element is an icon, and does not contains a call to action or is part of a UI element functioning as a tab, or a dedicated share icon, use this value.
nav_tabWhen the element does not contain a call to action, and the functions as a tab, use this value.
share_iconWhen the element is an icon, and opens functionality that allows a user to share information with other users or third parties, use this value.
sidebar_menuWhen the element is a menu and is vertically oriented on the sides of the website, widget, or tool, use this value.
toggleWhen the element has a toggle functionality between two or more states, (this includes checkboxes), use this value.
Used on 12 events
| Event | Category | Status | |
|---|---|---|---|
| Required on 3 events | |||
| asc_cta_interaction | Engagement | Updated · Spec 1.2 | |
| asc_element_configuration | Engagement | ||
| asc_menu_interaction | Engagement | ||
| Optional on 9 events | |||
| asc_comm_engagement | Engagement | Updated · Spec 1.2 | |
| asc_comm_submission | Conversion | Updated · Spec 1.2 | |
| asc_form_engagement | Engagement | Updated · Spec 1.2 | |
| asc_form_submission | Conversion | Updated · Spec 1.2 | |
| asc_media_interaction | Engagement | Updated · Spec 1.2 | |
| asc_retail_process | Engagement | Updated · Spec 1.2 | |
| asc_system_process | Engagement | New · Spec 1.2 | |
| asc_video_call_engagement | Engagement | Updated · Spec 1.2 | |
| asc_video_call_submission | Conversion | Updated · Spec 1.2 | |