comm_outcome
The outcome of the communication
At a glance
Allowed values · 8
The only accepted values this parameter can take.
appt_bookedDuring a chat, voice, video, or sms session, if an appointment was booked or reserved, use this value.
get_back_commitmentDuring a chat, voice, video, or sms session, if a message is verbally said, displayed, or send to the user indicating that the vendor/dealer will re-contact them, use this value.
not_opportunityDuring a chat, voice, video, or sms session, if a salesperson, AI, or programmatic process determines that the communication is not sufficient to re-contact the user, use this value.
opportunityDuring a chat, voice, video, or sms session, if a salesperson, AI, or programmatic process determines that the comm_outcome is sufficient to re-contact the user, use this value.
parts_orderedDuring a chat, voice, video, or sms session, if an item was ordered, or scheduled for delivery, use this value.
robocallDuring a chat, voice, video, or sms session, if a salesperson, AI, or programmatic process determines that the communication is not from a human, use this value.
unknownDuring a chat, voice, video, or sms session, if no outcome can be determined, use this value.
vehicle_ordered
Used on 7 events
| Event | Category | Status | |
|---|---|---|---|
| Required on 2 events | |||
| asc_form_submission | Conversion | Updated · Spec 1.2 | |
| asc_voice_submission | Conversion | ||
| Optional on 5 events | |||
| asc_voice_engagement | Engagement | ||
| asc_voice_engagement_120 | Derivative Engagement | ||
| asc_voice_engagement_30 | Engagement | ||
| asc_voice_engagement_60 | Derivative Engagement | ||
| asc_voice_sale | Derivative Conversion | ||